Top 5 Consumer Finance Apps on Android in Argentina Q4 2023

In the fourth quarter of 2023, the top 5 consumer finance applications on the Android platform in Argentina showcased varied performance trends in downloads, revenue, and weekly active users. Here's an overview based on data from Sensor Tower.

Mercado Pago: cuenta digital saw a robust increase in downloads, peaking at around 178K in the week of October 23. Despite a slight dip in late November, the app finished strong with 145K downloads in the last week of December. Weekly active users fluctuated, starting at approximately 13.3M and ending the quarter at 13M.

Santander Argentina experienced a decline in downloads, dropping from 53K in late September to 24K by the end of December. However, weekly active users showed resilience, maintaining around 800K to 900K users throughout the quarter, peaking at 901K in early November.

BBVA Argentina had a consistent download performance, starting at 27K and ending at 16K. Weekly active users remained relatively stable, hovering around 900K, with a slight peak to 967K in early October.

Google Wallet exhibited steady download numbers, fluctuating between 6K and 10K. Weekly active users showed a gradual increase, starting at 11K and reaching 14K by early December, before a slight dip to 12K at the end of the quarter.

Money manager & expenses had varying download numbers, peaking at 7.2K in early October and dropping to 1.7K by the end of December. Revenue showed modest earnings, peaking at $243 in early December. Weekly active users saw a peak of 43K in early October, ending the quarter at 31K.

For more detailed insights and data, visit Sensor Tower.